Jay Brewer in the Wall Street Journal
Friend and fellow ex-Abuzzer Jay Brewer is profiled in the Wall Street Journal, talking about his success in building out the Blogpire.
[S]ix months after he launched singleservecoffee.com, traffic and revenue had both more than quadrupled, Mr. Brewer says. He realized he could make the blogs a full-time job, but he had to make sure the performance in that fourth quarter of 2004 was not a fluke. He set up a forecast for the first quarter of 2005 for the blogs to maintain half the traffic they had in the fourth quarter, with the notion that if the sites met or exceeded his expectations he would quit his job. He began looking for more writers for each blog, while rolling out more at the same time.
By March 2005, Blogpire had outperformed his forecasts, he says, and he quit his job.
Congratulations, Jay!
(Previously: Jay’s week of Internet Fame.)
